How to buy furniture wholesale? A simple guide to furniture business in 2025 (with the latest list of furniture wholesalers)

After 2023, as countries around the world disclose strong economic data, people have reduced their concerns about economic recession. Behind the positive macroeconomic data, the global furniture trading market has also seen rapid growth.

According to the latest home trading data, the global furniture market sales in 2023 reached 729.15 billion US dollars, with the United States (243.79 billion US dollars), China (88.69 billion US dollars) and Germany (53.01 billion US dollars) being the countries with the highest furniture sales. According to Statista's forecast, the global furniture market will exceed 766 billion US dollars in 2024, still maintaining a high growth rate.

Therefore, there are still many market opportunities in the furniture industry. If you are engaged in the furniture industry, how to buy furniture wholesale? A simple guide to furniture business in 2025 (with the latest list of furniture wholesalers)

Before starting a furniture business, it is necessary to clarify the brand market positioning

Although the total demand in the global market is still growing, the market competition is particularly fierce. The global economic situation in 2024 is still uncertain, and the furniture market is also facing challenges. The number of suppliers is expected to fluctuate greatly, some less competitive suppliers will be eliminated, and the development of emerging markets will attract new suppliers to enter the market. If a furniture brand needs to stand out from the fiercely competitive market, you need to clarify the brand's market positioning.

After determining your main target consumer group, you can fully investigate their usage scenarios to determine the furniture style. Conventional home styles include: modern simplicity, European classical, Chinese traditional, etc. However, due to the trend of diversification and segmentation of styles, it is necessary to determine a more detailed product style and describe an interesting story for your brand to impress customers.

Then, you need to clarify the types of furniture you need to wholesale, such as home furniture, office furniture or commercial furniture. After the group, formulate a procurement budget based on the scale of operation and market positioning to avoid exceeding your financial tolerance and control the overall cost.

The most important thing for furniture business is to choose high-quality suppliers

1) Direct procurement from furniture manufacturers

How to buy furniture wholesale? You can consider cooperating directly with manufacturers to reduce the cost of intermediate links.

However, this method has obvious disadvantages: you may rely on search engine recommendations, but the top-ranked furniture manufacturers may not necessarily suit your needs. In addition, you may face greater business risks due to the lack of certification process of the manufacturer in the middle. Before purchasing with this method, it is best to visit the manufacturer's production facilities on site and have industry experts evaluate them.

2) Participate in furniture exhibitions

The 55th CIFF Guangzhou 2025 dates

CIFF Guangzhou 2025：Registration, Transportation Guide

Compared with other methods, you can directly communicate with many suppliers face to face at the exhibition, and the quality of the products is relatively high.

The 55th Guangzhou Furniture Fair will be held in 2025, and will provide an extraordinary purchasing experience, allowing visitors to explore the latest and most exquisite designs in various furniture and home furnishings. The 55th Guangzhou Furniture Fair is a one-stop furniture trading platform, where visitors can find everything from luxury furniture to practical furniture of various styles and budgets.

One of the most valuable aspects of CIFF 2025 is the opportunity to connect with more than 4,000 furniture suppliers from all over the world, and to directly contact top furniture manufacturers, designers and dealers.

List of furniture wholesalers for the 55th Guangzhou CIFF in 2025:
https://click2connect.ciffgz.com/brands/66e14b0488ec8d5f60dc1f85/list 

2) B2B furniture online wholesale platform

How to buy furniture wholesale? With the development of the Internet, almost all high-quality furniture companies are looking for customers online.

Moreover, connecting furniture transactions through online wholesale platforms is also the most efficient and has more options.You can browse a large number of furniture brands and products online without leaving home, and compare the price information of different products. Some platforms also support small wholesales and flexible transactions. 

At present, the world's most trusted online furniture trade fair, CIFF's online furniture trading platform ---- Click2Connect under the "3M system" of InterBiz Club, is particularly useful for international attendees, helping you efficiently find global furniture brands, dealers and buyers: https://click2connect.ciffgz.com/

List of furniture products for the 55th Guangzhou CIFF in 2025:
https://click2connect.ciff-gz.com/products/66e14b0488ec8d5f60dc1f85/list 

Click2Connect provides a hybrid model of offline and online furniture trade matching services, which are available during the exhibition and throughout the year. This dual approach supports furniture buyers and exhibitors, making it easier than ever to maintain relationships, keep up with industry trends and obtain business opportunities long after the exhibition.

4) Large furniture wholesale markets

This type of market has a rich variety of furniture categories and styles, and can purchase a variety of types of furniture in one stop, with relatively transparent prices. However, the obvious disadvantage is that compared with global furniture exhibitions, there are fewer high-quality suppliers.

Further investigation to understand the product quality and brand reputation of furniture suppliers

If you are going to invest a large amount of money in the furniture business, it is necessary for you to investigate the actual situation of furniture suppliers. The investigation content is mainly divided into three aspects: furniture industry qualification reputation, home product quality and after-sales service.

Qualification reputation: supplier business license, production license, these are the main credentials for its legal operation. At the same time, you can understand the supplier's reputation through online evaluation, industry reputation, and industry awards.

Product quality: You can ask the supplier to provide detailed information on the product. In particular, the material of the furniture and its raw material supplier, the advanced degree of production technology, the fineness of the size and the quality inspection process.

After-sales service: Understand the supplier's return and exchange, warranty period policy, so as to avoid worries.

Negotiation stage of furniture business: price negotiation, contract and transaction

Price negotiation: In order to obtain greater profits and to have greater business development space in the future, you will then negotiate prices with suppliers and strive for more favorable wholesale prices. You can negotiate with suppliers from several angles to get a more advantageous price: bulk purchase, long-term cooperation.

Signing a contract: Sign a detailed purchase contract with the supplier to clarify the rights and obligations of both parties and ensure the security of the transaction. For the detailed terms of the purchase contract, it is recommended that you consult a lawyer in the country where the supplier is located.

Arrange transportation and installation: clarify the mode of transportation (logistics distribution, special vehicle transportation), and clarify the responsible party and cost issues for logistics and installation.

Conclusion

After 2023, global economic data will improve, the furniture trading market will grow, and there will be good opportunities to engage in the furniture industry. How to buy furniture wholesale? Read this 2025 furniture business guide, you can start a new journey in the furniture business.

Among them, choosing high-quality furniture suppliers is crucial, which can be purchased directly from furniture manufacturers (on-site inspections are required, etc.), participating in furniture exhibitions (such as the 55th Guangzhou Furniture Exhibition in 2025, CIFF 2025), and using B2B furniture network wholesale platforms (such as Click2Connect).