5 steps for restaurant furniture wholesale e-commerce marketing

Data shows that the global restaurant furniture wholesale market has great potential and many market opportunities.

According to QYR statistics, the global furniture e-commerce market sales reached US$110.71 billion in 2023 and is expected to reach US$236.03 billion in 2030. With the gradual growth of the furniture market, the share of restaurant furniture in cross-border e-commerce will also increase.

Among the types of furniture products, solid wood furniture/panel furniture/soft furniture are the key product categories purchased by consumers. Restaurant furniture is a sub-segment of the furniture market and is also affected by the overall furniture market trend.

In today's global digital age, e-commerce platforms have become the core direction of restaurant furniture wholesalers and a key measure to achieve business growth and break through geographical restrictions. Next, we will share 5 steps for restaurant furniture wholesale e-commerce marketing.

1. Selection of restaurant furniture wholesale platform

If you need to obtain a lot of professional furniture wholesaler cooperation information, it is recommended that you use the click2connect platform.

Based on the massive supplier resources accumulated by CIFF, a world-renowned home furnishing exhibition, we provide you with a one-stop restaurant furniture wholesale solution.

2. Build a restaurant furniture wholesale online store

If you need to seize opportunities in the international market, it is recommended that you build your own online store. You can choose the most suitable website building system according to your actual situation.

Low-cost website building system suitable for furniture manufacturers

1.DouPHP: It is a lightweight enterprise website building system, free and open source for commercial use.

2.WordPress: The most widely used open source website building system in the world, with a large number of free theme templates and many functional expansion potentials. It has rich plug-ins and can perform comprehensive SEO. But your company needs technical talents for network construction.

3.Wix: It is a powerful and complete website building tool with a wide user base in Europe/Hong Kong and other regions. It can be personalized through drag and drop operations without writing code.

4.Shopify: One of the most well-known website building platforms mainly for the e-commerce field, with templates suitable for furniture sales, but you need to pay monthly rent.

After you build your own website, it is recommended that you design a simple and beautiful web interface with warm and bright colors. In the product introduction section, it is necessary to highlight the product material, size, craftsmanship, and style parameters to increase the transaction conversion rate of the goods.

3. Marketing and promotion of restaurant furniture wholesale websites

Search engine optimization (SEO)

Advantages: SEO technology can bring long-term and stable free traffic to your website, with high target customer accuracy and high home conversion rate.

Disadvantages: The optimization effect requires time accumulation and continuous investment of energy and resources.

Search engine marketing (SEM)

Advantages: SEM promotion can quickly increase website traffic.

Disadvantages: Continuous investment in advertising costs is required, and the cost is high.

Social media marketing

Advantages: Products can be displayed on Facebook and Instagram, with a wide range of dissemination and low cost to achieve viral dissemination.

Disadvantages: A lot of time must be invested in content creation and community operation, and the effect is difficult to accurately quantify.

Email marketing

Advantages: Product information can be sent directly to potential customers, and the marketing cost is relatively low.

Disadvantages: It is easy to be intercepted as spam and may also cause user disgust.

Participate in industry exhibitions

Benefits: can directly display products, communicate face-to-face with potential customers, and build trust and cooperative relationships.

The 2025 China International Furniture Fair (CIFF) is an important platform for global furniture manufacturers, designers, dealers, retailers and other industry stakeholders to gather, communicate and establish business cooperation.

4. Restaurant furniture wholesale customer service

If you want to build a top restaurant furniture wholesaler, your service response speed is the key to improving sales success rate.

Restaurant furniture wholesale customer service staff should respond to consumer inquiries in a timely manner, and consider the time difference factor, arrange different customer service staff to receive.

In addition, customer service staff should be enthusiastic and professional, and answer questions accurately and in detail.

5. Restaurant furniture wholesale logistics and distribution

When conducting restaurant furniture wholesale business, it is recommended that you choose a logistics company with furniture transportation experience and a wide service network to cooperate.

International furniture wholesale logistics and distribution company recommendation

Cainiao International Express

Service scope: more than 200 countries and regions around the world.

Service advantages: launch "super-large special line" for furniture, provide sea (fast ship), road, sea and land logistics methods, and can be collected at home.

DHL

Service scope: network covers more than 220 countries and regions around the world.

Service advantages: fast express delivery, usually 3-5 working days to deliver, can provide door-to-door pickup, cargo tracking, customs clearance and other one-stop services.

Applicable scenarios: international transportation of furniture accessories with high value and small volume.