Furniture wholesale website based on CIFF exhibition: click2connect

Over the past few decades, the wholesale model of the furniture industry has undergone profound changes.

In the early days, the traditional offline wholesale market dominated and relied on face-to-face transactions. According to industry reports, before 2010, more than 80% of furniture wholesale business was completed offline.

However, with the popularization of the Internet, online wholesale platforms have gradually become mainstream. By 2024, the scale of online furniture wholesale transactions has reached 35%, and the growth rate is expected to reach 8% from 2025 to 2030.

The reason why online platforms are popular is that they can break geographical restrictions, reduce the procurement costs of buyers by an average of 15%-20%, and improve procurement efficiency by about 30%.

1.The origin of CIFF exhibition and click2connect

CIFF exhibition is the largest and most influential furniture exhibition in Asia. Its exhibition hall has an exhibition area of ​​about 750,000 square meters, attracting more than 4,000 exhibitors from all over the world, such as Natuzzi from Italy and Hülsta from Germany.

The number of CIFF visitors is also very impressive, with more than 300,000 professional visitors each session, from more than 200 countries and regions around the world. According to statistics, the number of new products launched at the exhibition each year accounts for 40% of the total number of new products in the industry throughout the year, and the intended transaction volume reached during the exhibition is as high as hundreds of billions of yuan.

2, the original intention of creating the furniture wholesale website click2connect

click2connect was created based on the powerful resources and influence of the CIFF exhibition.

After the CIFF exhibition, click2connect will digitally integrate the product information and corporate information of the exhibitors through the online platform to form a resource library that can be accessed throughout the year. At present, the platform has collected detailed information on more than 90% of the exhibitors.

click2connect breaks the geographical limitations. Since its launch, the platform has received more than 50 million visits, and registered users are spread across more than 180 countries and regions around the world.

3. The core functions of click2connect, a furniture wholesale website

Product display and search functions, powerful search and filtering functions, wholesale transaction services, convenient ordering processes, secure payment methods and supplier and buyer docking services.

4. Advantages of click2connect, a furniture wholesale website

1.Resource advantages

A report released by iResearch, a well-known market research organization, shows that there are more than 3,000 high-quality furniture brands on the click2connect platform, such as Quanyou Home Furnishing and Qumei Home Furnishing. In addition, the platform has integrated more than 5,000 furniture suppliers around the world.

According to third-party monitoring data, the click2connect platform releases more than 500 first-hand information on the CIFF exhibition on average each year, and provides users with more than 1,000 new products launched at the exhibition every year.

2. Service advantages

According to the platform user satisfaction survey data, more than 90% of buyers have a very good evaluation of the platform's pre-sales consulting team. Take a hotel buyer as an example. When purchasing furniture for a new hotel, click2connect's pre-sales consulting service saved nearly 30% of the selection time.

In addition, according to the user evaluation of the third-party agency Trustpilot, click2connect's after-sales service satisfaction is as high as 85%. This is because the platform has established a 24-hour response system.

3. Technical advantages

According to data from Pingdom, a professional technical monitoring agency, the average response time of the click2connect website platform is only 0.5 seconds, the system availability is 99.9%, and the user browsing experience is very smooth.

In addition, a furniture dealer analyzed the platform data and found that the demand for a certain minimalist style of furniture in a specific area was on the rise. The purchase plan was adjusted in time, and the sales of this product increased by 50% in one quarter.

5. User Case Analysis

Case 1: FELLA MALAYSIA (Malaysian high-end furniture brand)

FELLA MALAYSIA is the most famous high-end furniture brand in Malaysia, focusing on American furniture. It has 23 stores nationwide and a total turnover of nearly 60 million Malaysian ringgit.

In early 2024, FELLA MALAYSIA held an online matchmaking meeting through the click2connect platform. This matchmaking meeting opened up new cooperation ideas for FELLA MALAYSIA and expanded its supplier resources.

Conclusion

Today, many transactions are conducted through the Internet. Click2Connect, as a furniture wholesale website under the CIFF exhibition, plays an increasingly important role.